About us

FEEDBACK IS A CAMPAIGN GROUP WORKING TO REGENERATE NATURE BY TRANSFORMING OUR FOOD SYSTEM. TO DO THIS WE CHALLENGE POWER, CATALYSE ACTION AND EMPOWER PEOPLE TO ACHIEVE POSITIVE CHANGE.

Founded in 2013, we are best known for our work on food waste. Our campaign style is unique: over the years we have successfully combined hard-hitting investigative research, mass public participation feasts, ‘Feeding the 5000’ events and on the ground pilots for a better food system. As a result, we’ve put the issue of food waste at the very top of the business and policy agendas. Read more about our impact.

A more sustainable food system?

Food waste is one symptom of a dysfunctional food system. With the arrival of a new Executive Director, Carina Millstone, we conducted a strategic review in 2017 to understand the changes required for a waste-free food system. Read about our model for a sustainable food system.

This has led us to expand our areas of work to include issues beyond food waste, including industrial meat, farmed fish, British sugar and ‘green’ energy generated through Anaerobic Digestion of edible food.

We also work on campaigns around food citizenship, food commons and new food economies, piloting alternatives to the globalised, financialised food system. Find out more about our programmes of work.

How we work

To move towards a food system that nourishes both people and our planet will require significant changes to our food culture, the food economy and its governance. We are seeking to bring about these changes through a unique combination of campaigning and advocacy, citizen engagement and pilot programmes.

We expose systemic problems that have led to unsustainable use of resources within the food system. We act as a critical friend to industry and policy makers or, when more appropriate, we launch creative campaigns to achieve the changes that we seek (for example our campaigns Total Bull and our supermarket food waste scorecard).

We build coalitions with other civil society groups, mobilising activists around our agenda. Free public feasts are a key way in which we support the growth of diverse movements of citizens on food issues. We also use volunteering as a further opportunity for the public to ‘be the change’ and have a comprehensive youth engagement and food system education programme. We are proud of our ability to reach people from all walks of life, including those for whom engagement with our work is their first foray into environmental and food system activism, for example through our Gleaning Network.

When solutions cannot be achieved with changes to current organisations, models and practices, we roll up our sleeves and pilot alternatives – be it through gleaning or anchoring new community food economies. Through these pilots, we demonstrate the feasibility and benefits of a new food economy, and enable replication of our success around the globe through training, toolkits and engaging with citizens, civil society allies and change makers far and wide.