Date Labelling – Write to your supermarket
Laboratory tests suggest that milk (stored at optimum conditions) from leading supermarkets can be safe to drink up to 7 days after the ‘Use By’ dates.
Milk is often used as a ‘loss leader’ in supermarkets, which as well as being wasteful, drives down prices for farmers.
Arla, a massive dairy co-operative, has committed to scrapping ‘Use By’ dates and encouraging citizens to use the sniff test. We are calling on the top 4 UK supermarkets to do the same. Click on the supermarket that you shop at regularly and you can write to their CEO and ask them to make a change.
Will you join us?
Click on one of the boxes below and you can write to your supermarket.
Don’t see your main supermarket on the list? Please write to another that you use.
Write to Dave Lewis, CEO of Tesco and ask him to remove "Use By" dates on milk. Every little helps!Write to Tesco
Tell Mike Coupe, CEO of Sainsbury's that milk is being wasted in his supermarket and he needs to address date labels on fresh produce.Write to Sainsbury's
Write to David Potts, CEO of Morrisons, and tell him that there is no reasons for over-cautious date labelling at Morrisons!Write to Morrisons
Ask Roger Burnley, CEO of ASDA, to remove "Use By" dates on milk. Why waste more?Write to ASDA