Date Labelling – Write to your supermarket

Laboratory tests suggest that milk (stored at optimum conditions) from leading supermarkets can be safe to drink up to 7 days after the ‘Use By’ dates. 

Milk is often used as a ‘loss leader’ in supermarkets, which as well as being wasteful, drives down prices for farmers.

If ‘Use By’ dates on milk were extended by 3 days, that would save millions of pints of milk. So we are calling on supermarkets to do just that. Click on the supermarket that you shop at regularly and you can write to their CEO and ask them to make a change.

Will you join us?

Click on one of the boxes below and you can write to your supermarket.

Don’t see your main supermarket on the list? Please write to another that you use.

Write to Tesco
How long does it take: 2 minutes

Write to Dave Lewis, CEO of Tesco and ask him to extend date labels by 3 day. Every little helps!

Write to Tesco
Write to Sainsbury's
How long does it take: 2 minutes

Tell Mike Coupe, CEO of Sainsbury's that milk is being wasted in his supermarket and he needs to address date labels on fresh produce

Write to Sainsbury's
Write to Morrisons
How long does it take: 2 minutes

Write to David Potts, CEO of Morrisons, and tell him that there is no reasons for over-cautious date labelling at Morrisons!

Write to Morrisons
Write to ASDA
How long does it take: 2 minutes

Ask Roger Burnley, CEO of ASDA, to extend date labels on milk by just 3 days. Why waste more?

Write to ASDA