The Pig Idea

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Let's put food waste back on the menu for pigs

If food is good to eat, then it should be eaten by people. But what about food that still has nutritional value, but isn’t suitable for people any more? That’s where pigs come in. The Pig Idea campaign encourages the feeding of surplus food that is no longer fit for human consumption to pigs and chickens.

Read more about this campaign

What's the problem?

Agriculture has changed a lot in the last 50 years. Today, 36% of world crops are used to feed livestock, not people. Meanwhile, animal-based foods (meat and dairy) only deliver 12% of the world’s food calories. In 2010, the British livestock industry required an area the size of Yorkshire to produce the soy used in feed – the increasing demand for soy has devastating effects for land in the precious Amazon. This is why we want to return to the common-sense approach of feeding food waste to pigs.


What's the solution?

The Pig Idea’s vision for a sustainable global food system is a world where:

  • There are no compromises on animal welfare
  • Not a single tree is felled to make way for livestock grazing or feed crop land
  • The use of agricultural land is determined by best yield in nutritional terms and lowest environmental impact

To achieve this vision we must bring the traditional practice of feeding food waste to pigs into the 21st century and lift the current ban. Our research shows that we can feed food waste to pigs and chickens safely and that this practice is beneficial for farmers and the environment.

If farmers globally fed their livestock on food waste enough grain would be liberated to feed an extra 3 billion people

What can you do to make a difference?

Are you a food business?

We have developed a prototype web app to help food businesses determine whether their surplus food is suitable for animal feed and navigate the relevant legislation.

Check it out