Total Bull

Fake farm labels exposed in The Sun! Our campaign to stop fake farm labels has been featured in The Sun. Let's keep the pressure up. Read now

Total Bull Award

Tesco won our first Total Bull award – watch the video to find out why.

Latest updates in this campaign

Environmental and Economic potential of surplus food as pig feed
The Steaks are High – exposing the investors and banks propping up Big Livestock
The Steaks are High – exposing the investors and banks propping up Big Livestock

In a week when Extinction Rebellion’s occupation of major London landmarks has…

Tesco wins Total Bull award for fake farm branding
Tesco wins Total Bull award for fake farm branding

Our new campaign, Total Bull, calls out the biggest bull on your…

That’s Total Bull!
That’s Total Bull!

We're calling out the biggest bull on your supermarket shelves. Every day,…

What can you do to make a difference?