Issue: Industrial Meat


6th Nov 20 by Martin Bowman
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Meat Us Halfway

12th Aug 19 by Jessica Sinclair Taylor
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Read our supermarket meat scorecard
How long does it take: 15 minutes

Want to know how your supermarket performs in our ranking? Read on to find out.

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Big Livestock vs. The Planet

16th Apr 19 by Jessica Sinclair Taylor
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New research

Butchering the planet: Revealing the big-name financiers bankrolling livestock corporations and climate change

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What can food campaigners can learn from fossil fuel divestment?

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Total Bull

15th Aug 18 by Christina O'Sullivan
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The Pig Idea

26th Sep 13 by fb_admin

If food is good to eat, then it should be eaten by people. But what about food that still has nutritional value, but isn’t suitable for people any more? That’s where pigs come in.

The Pig Idea campaign encourages the feeding of surplus food that is no longer fit for human consumption to pigs.

The problem –  livestock industry is inherently wasteful

Agriculture has changed a lot in the last 50 years. Today, 36% of world crops are used to feed livestock, not people. Meanwhile, animal-based foods (meat and dairy) only deliver 12% of the world’s food calories. This is why we want to return to the common-sense approach of feeding food waste to pigs. New research highlights that livestock production is the least efficient process in our food system, with losses of 78% or 840 million tonnes.


The Pig Idea’s vision for a sustainable global food system:

A world where:

-There are no compromises on animal welfare

-Not a single tree is felled to make way for livestock grazing or feed crop land

-The use of agricultural land is determined by best yield in nutritional terms / lowest environmental impact

-Neither livestock nor fish are fed on plant food, meat or fish that could feed a human directly, unless when acting as a buffer and soaker-up of unpredictable surplus.

This means Less Meat and Better Meat.

The campaign

We aim to lift the EU ban on feeding catering waste, or swill, to pigs.

At the heart of The Pig Idea are three major objectives:

  1. Restore public confidence in the practice of feeding surplus food to pigs.
  2. Encourage more use of legally permissible food waste as pig feed – for example, bread, dairy, fruit and vegetables – by raising awareness and understanding of this option among supermarkets, food businesses, Animal Health officials and pig farmers. Check out our animal feed tool to  to clarify which surplus food is suitable, and what needs to be done to send the food to animal feed in a safe and legal way.
  3. Change European law to allow food waste including catering waste to be diverted for use as pig and chicken feed; and to introduce a robust legal framework for its safe processing and use to prevent the outbreak of animal diseases.

The science

For thousands of years pigs have been mankind’s perfect partner: they consume waste and convert it to food. Following the outbreak of Foot and Mouth in 2001, the government introduced a ban on feeding catering waste to pigs. A short-term ban during the crisis may have been justified, but science has shown that cooking leftover food renders it safe for pigs. As a result of Feedback advocacy work, three high impact scientific papers supporting The Pig Idea have been published, read here. We published a report with a panel of experts that shows that feeding treated surplus food to pigs is viable provided certain safety measures are enforced. Within the REFRESH project, Feedback is working to fully understand and mitigate this risk and propose effective risk management within a context of social, economic and environmental risk.

Latest news

19 October 2017: Wondering what you can feed your pigs? There’s now an app for that!

16 October 2017: Feedback part of European community of experts tackling food waste

5 October 2017: Can we have our meat and eat it too? The role of waste-fed pork in a sustainable food system

The Pig Idea feast

In November 2013, Feedback held The Pig Idea Feast in Trafalgar Square. Joined by the likes of Hugh Fearnley-Whittingstall the team served 5,000 dishes using pork from our very own pigs that had been reared on legally permissible food waste. Check out the video below.


What can you do next?
Are you a food business?

We have developed a prototype web app to help food businesses determine whether their surplus food is suitable for animal feed and navigate the relevant legislation.

Check it out