No use crying over spilled milk? How inaccurate date labels are driving milk waste and harming the environment
How much of this discarded milk was still safe to drink? Anecdotally we all know that milk kept in a fridge generally remains good to drink for several days after its ‘Use By’ date. But we at Feedback wanted to know if anecdote was backed by science. We commissioned laboratory testing at the University of Chester NOW Food Lab to see how long milk really keeps. The food scientists found that milk from the four UK supermarkets with the largest market share (Tesco, Sainsbury’s, Asda and Morrisons), kept at the recommended temperature for a household fridge (4° Celsius – the WRAP recommendation is below 5° Celsius) and unopened until tested, remained safe to drink seven days after their ‘Use By’ dates.Download Report
What can you do next?
Feedback never accepts donations from corporate organisations. To achieve our goal of a food system that nourishes us and the planet, we need your help.DONATE WHAT YOU CAN NOW
Do you believe everyone should have access to nutritious, delicious food - without trashing our planet in the process? Sign up to our mailing list to get the latest on our campaigns.JOIN THE MAILING LIST
Follow us on Facebook for updates on our campaigns and opportunities to get involved.Get social
Follow us on Twitter to stay in the Feedback loop.Follow us
Follow us on Instagram to see our work in action.Follow us