Founded in 2013, Feedback has generated outsized impact over our short history. Here are just a few examples:
- Feedback, through its high-impact public events, citizen mobilisation and high-level policy work has elevated food waste from a relative non-issue ten years ago, to one now recognised globally as an urgent international priority.
- Our events reach huge audiences (to give one example, the media audience of our event in Brussels was 11 million). Following our event in Colorado inspired citizens launched a gleaning network. In Dublin, a highly successful food redistribution app, FoodCloud was launched by people who had volunteered at our events.
- We change business practice. For example, we persuaded Tesco, one of the largest retailers in the world ($72 Billion revenue), to commit to halving food waste in its supply chain, to report transparently on food waste and to persuade its top 24 suppliers to do the same. The head of Ikea Food Services, Michael La Cour, has told us it was Feedback that convinced him to take action on food waste. La Cour now spearheads the “Food Is Precious” initiative to halve food waste from IKEA’s food operations by August 2020. By May 2017, over 20 percent of all IKEA stores had begun implementing the food waste reduction system. The initiative so far has resulted in 79,200 kg less food waste.
- Following our public campaigning after our Feeding the 5,000 events across the US, the Food Marketing Institute and Grocery Manufacturers Association in the US agreed to issue guidance on standardised date labelling. The global launch of “wonky veg” lines can also be directly traced to the Feeding the 5,000 events.
- We change legislation; we inspired the creation of a Food Waste Law in France, following our hugely high profile ‘Banquet des 5000’ in Paris in 2012. Our investigations, research and campaigning helped secure new Europe-wide legislation on unfair trading practices.
- We inspire new services: following our work in Kenya, the World Food Programme launched a programme which saves surplus fruit and vegetables by using it to provide thousands of meals to school children daily.
- We investigate and expose bad practice: we have conducted in-country investigative work in Kenya, Peru, Senegal, and different European countries and revealed food waste generation directly linked to supermarkets. This led in part to the adoption of a number of remedial measures by Tesco, including setting of food waste reduction targets, changing of cosmetic specifications, and public disclosure of food waste generation.
- We have a unique model of public engagement – glorious communal eating events where people can see first-hand what a future without food waste would be like. In eight years, we have ourselves run and inspired other groups around the globe in running more than 250 high-profile, mass participation, public events, in which the public takes part in a free, public feast prepared with food that would otherwise have gone to waste. This includes our own flagship “Feeding the 5000” Feasts, in places like London, Paris, Warsaw, Los Angeles and Nairobi. Our events bring communities together inspire citizens and open the doors to government and business change.
Read our impact stories from some of the countries where we’ve worked:
Feedback is based in London but our impact is global. View the map of where we work.