Milking it Supermarkets challenged to help shoppers reduce milk waste

Food science lab results suggest that milk when stored at optimum conditions can be safe to drink 7 days after the 'Use By' date.

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What can I do to help?

The Pig Idea Let's feed food waste to pigs!
The Cow in the Room Pledge to halve your meat and dairy consumption, and ask government and businesses to do the same.
Milking it Challenge supermarkets to reduce milk waste